Key Concepts

I understand key concept number one the most because i had already known that all media messages are constructed. Its like all of the companies do whatever it will take to get people to buy their products. I think that consumers buy into that even though it may not always work the way that the company makes it look or sound and they need to learn to be more cautious before they go out and spend money on something they will later find to be stupid or a waste of money.